1. Blend your Ad background with your content. Nothing turns off a visitor more than a page that's full of loud ads. Take a calmer approach to your advertising, and make your Adsense ads look like relevant, helpful content instead of instant money makers.
2. Stay away from the Default Adsense Template. As web surfers, we all have become oblivious to the default Google Adsense layout. Alter your palette, and bring an original look to your site's Adsense units.
3. Use Blue Links. Ever since the internet was born, visitors clicked on blue links. Everyone's used to it. So stick with the blue links, and test lighter/darker versions of them.
4. Use fewer Adsense Units. When I switched from 3 adsense units to 2, I experienced a quick boost in CTR. Many of your Adsense units go unnoticed, which hurts CTR and CPM. Experiment with few Adsense units, and see if it helps your CTR or not.
5. Test, Test, Test. This is the most important concept of all. Never get too complacent with your CTR. You can probably always do better. Keep testing and tweaking, and so enough you will find the best recipe.
About The Author
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